Money Control Place
  • Politics
  • Business
  • Stocks
  • Investing
  • Politics
  • Business
  • Stocks
  • Investing

Money Control Place

Business

Top Anheuser-Busch marketing executive is leaving after collapse in Bud Light sales

by November 18, 2023
November 18, 2023
Top Anheuser-Busch marketing executive is leaving after collapse in Bud Light sales

Beer giant Anheuser-Busch says its head of U.S. marketing is leaving, months after its Bud Light brand lost its position as the top beer brand in the country.

The company said U.S. Chief Marketing Officer Benoit Garbe will leave at the end of 2023 “in order to embark on a new chapter in his career,” with U.S. Chief Commercial Officer Kyle Norrington taking charge of marketing activities.

The company said other sales leaders will report directly to Anheuser-Busch CEO Brendan Whitworth.

“These senior leadership changes will accelerate our return to growth as we continue to focus on what we do best — brewing great beer for everyone and earning our place in moments that matter,” Whitworth said in an emailed statement.

He also said the changes would reduce layers of management.

Bud Light lost its U.S. leadership title to Modelo Especial over the summer. Sales of the brand have been falling for years while Modelo’s parent, Constellation Brands, gained steam and marketed itself more successfully to younger beer drinkers.

Bud Light was also the target of a sharp backlash after it partnered with transgender influencer Dylan Mulvaney in April for a sponsored Instagram post that ran the weekend of the NCAA basketball men’s and women’s national championships.

Conservative politicians and influencers said they would boycott the brand in response and shared videos of themselves throwing the beer away, pouring it out, or shooting cans.

This post appeared first on NBC NEWS
0
FacebookTwitterGoogle +Pinterest
previous post
My Market Trend Model Is Pretty Bulled Up
next post
Prodded everywhere to tip, Americans often say no

Related Posts

Roomba-maker iRobot announces it’s laying off 31% of...

January 30, 2024

Cargo thieves are attacking the U.S. supply chain...

May 11, 2025

Trump’s deals to sell Bibles, sneakers and perfume...

April 2, 2024

Target says shoppers are buying fewer groceries and...

May 23, 2024

From strikes to new union contracts, Labor Day’s...

September 7, 2023

IRS announces when it will begin accepting and...

January 11, 2024

Nationwide coordinated retail crime crackdown results in hundreds...

June 5, 2025

Women’s college basketball championship expected to set new...

April 7, 2024

IBM pledges $150 billion to boost U.S. tech...

April 29, 2025

Aviation incidents seem to be proliferating, but experts...

March 10, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • S&P 500 Breaking Out Again: What This Means for Your Portfolio

    • Gold’s Meteoric Rise: Can the Price Break US$4,000 in 2025?

    • COB: Repayment of Promissory Note

    • Lo Herma Resource Drilling Timing Confirmed

    • Reinstatement to Quotation

    • Tariff Talks: Swiss Propose Investment in US Gold Refining

    Categories

    • Business (1,395)
    • Investing (2,975)
    • Politics (3,699)
    • Stocks (1,807)
    • Uncategorized (20)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: MoneyControlPlace.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 moneycontrolplace.com | All Rights Reserved