Money Control Place
  • Politics
  • Business
  • Stocks
  • Investing
  • Politics
  • Business
  • Stocks
  • Investing

Money Control Place

Business

Disney to raise monthly price on ad-free Disney+ to $13.99

by August 10, 2023
August 10, 2023
Disney to raise monthly price on ad-free Disney+ to $13.99

Disney is raising prices on almost all of its streaming offerings as it looks to accelerate profitability for the business.

Commercial-free Disney+ will cost $13.99 per month, a 27% increase, beginning Oct. 12. Disney+ with ads will remain $7.99 per month. Disney will also expand its ad-tier offering to select markets in Europe and in Canada beginning Nov. 1.

Disney is increasing the price of Hulu without ads to $17.99 per month, a 20% price hike. Hulu with ads will also stay the same price, at $7.99 per month.

For comparison, Netflix’s standard plan without commercials is $15.49 per month. Warner Bros. Discovery’s Max is $15.99 per month.

The decision to price Disney+ nearly as high as commercial-free Netflix and Max, and charge even more for Hulu, signals Disney believes its content library can compete with both of those services. When Disney Chief Executive Officer Bob Iger launched Disney+ in 2019, he deliberately set the niche family offering at a low price of $6.99 per month — nearly half the price of Netflix.

Last year, Disney increased the cost of Disney+ by $3 per month. During the company’s May quarterly earnings conference call, Iger acknowledged he was surprised the price increase led to minimal cancelations of the service.

“We were pleasantly surprised that the loss of subs, due to what was a substantial increase in pricing for the non-ad-supported Disney+ product, was de minimis,” Iger said at the time. “It was some loss, but it was relatively small. That leads us to believe that we, in fact, have pricing elasticity.”

Disney is now betting consumers will pay more for its streaming services even as the Hollywood writers and actors strikes threaten its content pipeline in the coming months.

For consumers who want both Disney+ and Hulu without commercials, they can pay $19.99 per month in a new “premium duo” offering — a $12 per month savings. The Disney+ and Hulu bundle with ads will not change from its $9.99 per month price.

Disney also increased the price of its bundle of Disney+ (no ads), Hulu (no ads) and ESPN+ (with ads) to $24.99 per month from $19.99 per month. The bundle of all three products with commercials will be $14.99 per month, an increase of $2 per month.

Disney said Wednesday its streaming division lost $512 million in its fiscal third quarter. Disney+ excluding India’s Hotstar added 800,000 subscribers during the period. Disney+ ended the quarter with 105.7 million Disney+ subscribers, excluding Hotstar, and about 146 million in all.

Disney is also increasing the price of Hulu + Live TV with ads to $76.99 from $69.99 per month. The commercial-free Hulu + Live TV will jump to $89.99 per month from $82.99 per month.

More from CNBC

Disney says it will crack down on password sharing, following Netflix’s lead Disney posts mixed results for quarter plagued by streaming woes, restructuring costs Thursday’s inflation data may be low, but don’t expect the Fed to declare ‘mission accomplished’ yet

This post appeared first on NBC NEWS
0
FacebookTwitterGoogle +Pinterest
previous post
What’s Up or Down with Long Bonds (TLT)?
next post
Disney posts mixed results for quarter plagued by streaming woes, restructuring costs

Related Posts

Flagging sales and Elon Musk’s political activities are...

March 17, 2025

If you haven’t started your Thanksgiving trip, you’re...

November 28, 2023

FTC reveals new rule targeting auto dealership scams

December 14, 2023

Nestle to launch frozen pizzas, other foods targeting...

May 22, 2024

In rare move, Ford executive chair calls on...

October 19, 2023

Thousands of schools are turning to apps to...

November 8, 2023

Disney wins the 2024 box office as year-end...

January 16, 2025

Forever 21 seeks rent concessions as fast-fashion brand...

June 24, 2024

Biden administration to require advanced safety tech on...

April 30, 2024

Sweetgreen managers in New York used the N-word...

September 16, 2023

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • S&P 500 Breaking Out Again: What This Means for Your Portfolio

    • Laramide Identifies Targets for 15,000 Meter Drill Program at Kazakhstan Uranium Project

    • Coinbase Expands USDC Rewards to Canada

    • NVIDIA Facing Weak Demand for New Chip as Chinese Firms Turn to Homegrown Silicon

    • Newmont Withdraws from Mount Coolon Joint Venture, GBM Regains Full Ownership

    • Crypto Market Update: Bitcoin ETFs Log Biggest Inflows Since July

    Categories

    • Business (1,374)
    • Investing (2,910)
    • Politics (3,699)
    • Stocks (1,792)
    • Uncategorized (20)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: MoneyControlPlace.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 moneycontrolplace.com | All Rights Reserved