Money Control Place
  • Politics
  • Business
  • Stocks
  • Investing
  • Politics
  • Business
  • Stocks
  • Investing

Money Control Place

Business

Streaming has surpassed cable as America’s most-watched viewing platform

by July 21, 2023
July 21, 2023
Streaming has surpassed cable as America’s most-watched viewing platform

Streaming services now command a greater share of viewers than cable, data published by Nielsen show.

That means apps like Netflix and other streaming platforms capture 38% of all television viewing, compared with 31% for traditional cable, the data show.

In a sign of streaming’s rapid rise, as recently as May 2021, the shares were 26% for streaming and 39% for cable.

But as of June, YouTube alone comprised nearly 9% of all TV usage, while Netflix captured 8.2%.

Netflix on Wednesday touted the overall jump in streaming as a percentage of all TV viewing in its quarterly letter to shareholders.

‘Consumers have so many amazing entertainment choices — from movies and TV shows to sports and news to gaming and social media just to name a few,’ the company said. ‘We expect that competition will remain intense, including within streaming.’

Netflix shares fell in Thursday trading as it reported weaker-than-expected revenues. Still, at least one analyst, Bank of America’s Jessica Reif Ehrlich, said she considers Netflix stock a ‘buy,’ with a share price that is likely to increase in the coming years.

‘Within the media ecosystem, we believe (Netflix’s) depth/breadth of content positions them well to withstand the production reductions,’ Reif Ehrlich wrote.

The news comes as the entertainment industry has slowed dramatically because of an ongoing stalemate between production studios and the writers and actors who help create content. The Writers Guild of America and film and TV performers represented by the SAG-AFTRA union are striking as they seek better compensation and stronger protections for their work.

It’s the first time since 1960 that the WGA and SAG-AFTRA have engaged in a strike at the same time.

It remains to be seen what impact the work stoppages will have on the entertainment industry going forward but, at least for now, streaming platforms like Netflix have still managed to enjoy some wins.

Netflix announced it added 5.9 million new subscribers globally in the second quarter following its crackdown on password sharing. The company said it expected to gain about that much in the next quarter as well.

This post appeared first on NBC NEWS
0
FacebookTwitterGoogle +Pinterest
previous post
A Painful Plummet for Netflix and Tesla; Is This Just the Beginning?
next post
Nano One Advances its Commercial LFP Plans at Québec Facility, Secures Six New Patents

Related Posts

FDA officially authorizes Zyn nicotine pouches for sale...

January 18, 2025

Cracker Barrel rebrand: Why companies retreat when faced...

August 30, 2025

Meta’s head of AI research announces departure

April 2, 2025

Hasbro laying off 1,100 workers as weak toy...

December 13, 2023

Chinese tea chain Chagee files for U.S. initial...

March 28, 2025

In-N-Out Burger bars employees in 5 states from...

July 20, 2023

Trump’s $175M bond backer is a subprime car...

April 4, 2024

Procter & Gamble to cut 7,000 jobs as...

June 8, 2025

Crop tour projects record 2025 U.S. corn harvest,...

August 24, 2025

JetBlue to leave Kansas City, trim service from...

March 20, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    • S&P 500 Breaking Out Again: What This Means for Your Portfolio

    • Laramide Identifies Targets for 15,000 Meter Drill Program at Kazakhstan Uranium Project

    • Coinbase Expands USDC Rewards to Canada

    • NVIDIA Facing Weak Demand for New Chip as Chinese Firms Turn to Homegrown Silicon

    • Newmont Withdraws from Mount Coolon Joint Venture, GBM Regains Full Ownership

    • Crypto Market Update: Bitcoin ETFs Log Biggest Inflows Since July

    Categories

    • Business (1,374)
    • Investing (2,910)
    • Politics (3,699)
    • Stocks (1,792)
    • Uncategorized (20)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: MoneyControlPlace.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 moneycontrolplace.com | All Rights Reserved