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Inflation looms large for consumers ahead of summer

by June 13, 2023
June 13, 2023
Inflation looms large for consumers ahead of summer

The latest inflation data for the month of May lands on Tuesday morning.

Economists are forecasting an annual increase of 4%, down from 4.9% rate in April. On a monthly basis, forecasts point to a 0.1% increase, lower than April’s 0.4% reading.

In other words, inflation — and the high prices that result from it — is finally starting to meaningfully come down.

The decline has been helped by gasoline prices, which have steadily fallen after sharp increases last year that were largely the result of Russia’s invasion of Ukraine.

Nearly one year after inflation peaked at a 40-year high of more than 9%, analysts are now debating just how fast inflation will continue to fall.

Some things aren’t falling as dramatically

In a note to clients Monday, economists at Citibank said workers’ pay increases continue to be substantial at about 6% since March 2022. It’s a pace, they say, that is ‘consistent with underlying price inflation stably around 4.5% to 5%.’

Groceries are also continuing to see rapid increases. Prices for food ordered online climbed 8.2% over the past 12 months in May, according to data from the Adobe Digital Price Index, a separate reading unrelated to the inflation data published by the U.S. Labor Department.

While that metric is down from the 14.3% high last September, consumers are increasingly buying more of their groceries online, according to the Adobe data. As a result, the category has generally moved in lock step with the official Consumer Price Index.

Food prices are influenced by the same forces as other sectors, including higher wage costs, said Jayson Lusk, a professor and head of the Department of Agricultural Economics at Purdue University. In an interview, Lusk noted wages in the food service industry have jumped more than 20% for food and beverage retailers compared with pre-pandemic levels.

‘The cost of agriculture relative to other costs for food is small; it’s mainly labor, transportation, and real estate,’ Lusk said. ‘So if you’re looking at causes, it’s probably in those spaces.’

Central bankers make their move next

The Federal Reserve is still hoping to cool the overall inflation rate to 2%. On Wednesday, it will announce its latest interest rate policy, and is expected to hold the key federal funds rate at about 5% following 10 consecutive rate hikes since March last year.

By making it more expensive to borrow and invest, the Fed hopes to reduce demand for goods and services in the economy.

Though mindful of the consumer impact of price increases, the Fed tends to discount changes in food and gas prices, which are usually volatile.

Instead, it is now focused on price increases in services like the cost of travel, which includes airfare and hotel expenses. Those continue to surge, which is likely to keep inflation elevated.

“[The] magnitude of [service] price increase has failed to slow enough to be comfortable that inflation is firmly on a path to 2%,” Joe Davis, chief global economist at Vanguard, and Andrew Patterson, a senior international economist at Vanguard, said in a statement. They pointed to ongoing increases in wages as one reason this measure has proven sticky.

‘An easing in labor market pressures will be key in lowering this component,’ they wrote.

In a follow-up phone interview, Patterson noted employment in leisure and hospitality still has not reached pre-pandemic levels, which is causing pay in lower-wage industries to rise.

‘It’s taking longer than anticipated to resupply the workforce,’ Patterson said.

He added that if these workers continue to experience higher household inflation, they are more likely to demand higher wages.

‘That dynamic will take time to change,’ Patterson said.

This post appeared first on NBC NEWS
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